Customer acquisition systems for Austin home-service businesses
Turn Local Demand Into Booked Jobs.
We build the full system — paid ads, a landing page that converts, automated follow-up, and booking — so every lead gets a response in minutes and your calendar fills with real appointments, not just clicks.
30 minutes. No obligation. You leave with a clear plan for your market.
Roofing · HVAC · Plumbing · Remodeling · Landscaping · Detailing · Pressure washing · Window cleaning
The problem
Ads don’t book jobs. Systems do.
Most home-service businesses that “tried ads” never had a traffic problem. The leads showed up — and then died somewhere between the form and the calendar.
Slow response
A homeowner who requests a quote is usually calling three companies. The one that responds in minutes wins. Most owners are on a job and can’t.
One-and-done follow-up
One call, one voicemail, nothing else. The lead who didn’t answer Tuesday would have booked Thursday — with whoever followed up.
No booking step
If the next step is “we’ll call you back,” there is no appointment, no pipeline, and no way to know what a customer actually costs.
Relay Media builds the infrastructure between the ad click and the booked job — and measures every step of it.
How it works
The Relay System
Five connected pieces. One measurable pipeline from ad click to booked job.
01
Ads
Meta and Google campaigns built for your service area and your offer, optimized for booked appointments — not clicks or likes.
02
Landing page
A dedicated page for the offer: fast on a phone, one clear action, and lead capture that feeds straight into the CRM.
03
Automated follow-up
Every lead gets a text and a call within minutes, then a follow-up sequence that keeps going until they book or opt out.
04
Booked job
Leads pick a time on your calendar, or your team gets handed a lead that’s already been qualified and warmed up.
05
Tracking
Every lead, call, and appointment is recorded in the CRM, so you can see cost per lead, cost per appointment, and cost per customer — not just clicks.
See what this would look like for your business.
What we build
One team owns the whole pipeline.
You don’t have to piece this together from an ad agency, a web designer, a CRM consultant, and a Zapier freelancer.
Paid advertising
Meta and Google campaigns for local service areas. Offer strategy, creative, targeting, and weekly optimization — measured on cost per booked appointment.
Landing pages & web flows
Offer-specific pages built for phone traffic: fast load, a clear offer, one call-to-action, and lead capture wired into your CRM. Full websites when you need one.
CRM, follow-up & booking automation
CRM setup, instant text and call response, multi-step follow-up sequences, lead routing, a booking calendar, and pipeline reporting. Custom automations when your process needs them.
Who you’re talking to
Built by operators, not marketers.
Relay Media was started by an owner who ran a mobile detailing business in the Austin area before building acquisition systems for other local businesses. We know what it’s like to get a lead while you’re on a job — and what it costs when nobody follows up. When you book a call, you talk to the people who build and run your system.
Fit
Who this is for
A good fit
- Home-service businesses in the Austin area — roofing, HVAC, plumbing, remodeling, landscaping, detailing, pressure washing, window cleaning, and similar trades.
- You can take on more jobs next month and have the crew to deliver them.
- You have, or are ready to set, a monthly ad budget.
- You want to know exactly what a booked job costs you.
Not a good fit
- You want someone to post on social media or design a logo.
- You are already at capacity and can’t answer new appointments.
- You want ads without any follow-up or booking process behind them.
- You expect results without a real budget or a real offer.
FAQ
Questions owners ask before booking
What does Relay Media actually do?
We build and run the system that turns advertising into booked appointments: the ad campaigns, the landing page they go to, the automated text and call follow-up, the CRM that tracks every lead, and the booking calendar. One team, one pipeline, one set of numbers.
What businesses do you work with?
Local and home-service businesses in the Austin area — roofing, HVAC, plumbing, remodeling, landscaping, detailing, pressure washing, window cleaning, and similar trades where a lead becomes an appointment and an appointment becomes a job.
Do I need an existing CRM?
No. If you already use one we can build on it. If you don’t, setting one up is part of the system we build.
Do you build the landing pages?
Yes. Every campaign gets a dedicated page built for the offer and for phone traffic. We can also build or rebuild your full website if that’s what the business needs.
Do you manage the advertising?
Yes. We run the Meta and Google campaigns, optimize them weekly, and report on cost per lead, cost per appointment, and cost per customer.
What happens on the strategy call?
It’s a 30-minute phone call. We go through how customers find you today, what happens after a lead comes in, and where jobs are getting lost between first contact and a booked appointment. You leave with a clear picture of what’s leaking and what a full system would look like for your service area — whether or not you work with us. No presentation, no pressure.
What does it cost?
It depends on the scope of what we’re building and managing — a single campaign with a landing page is a different build from a full CRM and automation setup. Most engagements are a one-time setup fee plus a monthly management fee. We go through the scope and the exact numbers on the strategy call, and you’ll have them in front of you before you’re asked to decide anything.
Why is there a setup fee and a monthly fee?
The first month is mostly build: campaign architecture, tracking, landing pages, CRM configuration, automations, and lead routing. That work happens once. The monthly fee covers what happens after launch — running and optimizing campaigns, testing, reporting, and maintaining the automations. Splitting them keeps the ongoing cost honest instead of burying implementation work in an inflated retainer.
Is ad spend included?
No. Ad spend goes directly to Meta or Google on your own ad account and payment method, and Relay Media’s fee is separate. You keep ownership of the ad account and full visibility into what’s actually being spent. We don’t mark up media.
Do I need to sign a long-term contract?
We start with a three-month initial term, then continue month to month. Three months is roughly what it takes to launch, gather enough data to judge the campaigns on something other than a hunch, and act on it. Asking a business that hasn’t seen our work yet to commit to a year isn’t reasonable, so we don’t.
How quickly can campaigns launch?
Most campaigns can begin launching within one to two weeks of receiving the access and assets we need. Builds that include landing pages, CRM setup, or custom automations take longer. We give you a realistic timeline for your specific scope on the call rather than a number that just sounds good.
Let’s map your acquisition system.
30 minutes on a call. We look at your current lead flow, find where jobs are leaking, and show you what the Relay System would look like for your business and your service area.
No obligation. Based in Austin, Texas.
What happens after you book
- You pick a time and give us the best number to reach you — it’s a phone call, so you can take it from a truck or a job site.
- You get a confirmation email right away, a reminder the day before, and a text an hour before.
- We call you at the time you picked. Thirty minutes, and we keep to it.
- If you have a website, ad account, or CRM, have them handy. If you don’t, that’s usually the reason we’re talking.
Prefer to write first?
Tell us about your business and what you’re trying to fix. We reply by email.